Press & Broadcasting

Media Terminal.

TV appearances, podcast interviews, published protocols, and keynote addresses. For booking inquiries, interview requests, or expert commentary, initialize the terminal below.

Latest Coverage
Jeff Welch on CBS 5 News
On-Air Segment
TV Broadcast Residential Security Jeff Welch, CEO

Experts Say More People On Edge About Security Due To Recent Break-Ins

Reported by Casey Torres  |  Arizona's Family / azfamily.com

Following the Nancy Guthrie kidnapping case and a Gilbert apartment break-in that ended in a burglar being shot, CBS 5 reporter Casey Torres interviewed Jeff Welch on the surge in residential security inquiries. Welch - citing a sharp spike in calls over the past two months - outlined practical, low-cost hardening tactics for renters and homeowners that go beyond cameras.

"Deter, delay, detect."

- Jeff Welch, CEO, Grab The Axe

Topics Covered In Segment
  • Door frame hardening with 3-inch hardened wood screws (renter-safe)
  • Security bars ($18-$40) and magnetic window alarms
  • Overlapping camera and lighting coverage - eliminating dark spots
  • High-reward/low-effort attacker psychology
Watch on CBS 5
Additional Coverage
Press Release
OpenPR | Media Feature
Mar 09, 2026

CBS 5 Features Jeff Welch on Home Security

Grab The Axe CEO Jeff Welch is featured by CBS 5 News, detailing low-cost and highly effective residential security measures following a surge in local break-ins.

Read Release
Press Release
1888PressRelease
Mar 08, 2026

New Book Announcement: The Cognitive Firewall

Jeff A. Welch announces the release of his new book, "The Cognitive Firewall." The publication explores securing the human operating system for technical leaders to mitigate cognitive fatigue.

Read Release
Editorial
U.S. News & World Report
Aug 22, 2024

How to Buy Security Cameras

Jeff Welch provides expert insights and business security expertise in this comprehensive U.S. News & World Report guide on purchasing and deploying security camera systems.

Read Publication
Podcast
Terror Trader Podcast
Feb 03, 2024

Ghost In The Machine: Paranormal AI

Jeff and Dusty sit down with Jason on the Terror Files to explore the creepy intersection of advanced AI, emergent behaviors, and whether there's truly a "ghost in the machine" haunting our neural networks.

Watch Interview
Press Release
PR.com | Legislative Meeting
Apr 11, 2021

Meeting with Sen. Mark Kelly's Advisor

The Grab The Axe team meets with U.S. Senator Mark Kelly's Senior Advisor, Carmen Frias, to empower statewide security initiatives and discuss cyber defenses.

Read Release
Press Release
PRLog | Legislative Meeting
Apr 08, 2021

Meeting with Rep. Greg Stanton

Arizona's 9th Congressional Representative Greg Stanton's team meets with Grab The Axe to discuss vital cybersecurity and physical security measures for local businesses.

Read Release
Press Release
Political Issues | NSBA
Mar 12, 2021

Meeting with Rep. Debbie Lesko's Staff

District Director Ken Fuellbier meets with the Grab The Axe team and the NSBA Technology Council. They discussed strategies for tackling the massive increase in cyber attacks since the pandemic and reaffirmed Rep. Lesko's support for protecting Arizonans from online threats.

Read Release
Press Release
PR.com | Competition Victory
Dec 02, 2020

UAT Brand Wars Competition Victory

Grab The Axe triumphs in the University of Advancing Technology's Brand Wars Competition, securing an interview on The Mo! Show with Alt AZ 93.3.

Read Release
Press Release
Political Issues | NSBA
Nov 13, 2020

Meeting with Rep. David Schweikert

Arizona's 6th Congressional District Representative David Schweikert meets with Grab The Axe Consulting and members of the National Small Business Association. The meeting covered small business regulations, HIPAA compliance for medical facilities, and the day-to-day cyber threats faced by small businesses.

Read Release
Press Release
PR.com | Advisory Board
Nov 11, 2020

Chris Andres Joins Advisory Board

Management and Planning Expert Chris Andres brings over 20 years of public and private sector experience to the Grab The Axe Security Consulting Advisory Board.

Read Release
Press Release
PR.com | Advisory Board
Oct 25, 2020

Dr. Mark Smith Joins Advisory Board

Grab The Axe Security Consulting signs UAT Professor and IFBB Pro Bodybuilder Dr. Mark "The Shark" Smith to its advisory board to enhance leadership and organizational strategies.

Read Release
Press Release
OpenPR | NSBA
Sep 21, 2020

Jeff Welch Named to NSBA Leadership Council

Local business owner and Grab The Axe founder Jeff Welch is named to the National Small Business Association (NSBA) Leadership Council to advocate for small business security.

Read Release
Published Intelligence

Authored Texts
& Manuals

Research-backed publications by Jeff Welch, PhD(c) on organizational psychology, cognitive resilience, and converged defense.

The Cognitive Firewall Protocol

The Cognitive Firewall Protocol

Securing the Human Operating System for Technical Leaders. A tactical approach to mitigating burnout and lateral stress movement.

Acquire Preview Order on Amazon
Ethics: A Religion of Fear

Ethics: A Religion of Fear

How emotions, specifically fear, influence ethical decision-making and human progress. (2nd Edition, 2026)

Order on Amazon
The Power of A.I.

The Power of A.I.

How AI Can Revolutionize Your Business and Propel You to Success. Navigating the intersection of automation and strategy.

Order on Amazon

Approved Briefing Topics

For Producers & Journalists

1. The Human Zero-Day

How "Allostatic Load" (burnout) physically throttles a leader's brain, making them a statistical liability during a cyber or physical crisis.

2. Residential Security Reality

Why cameras alone are no longer enough. Practical, renter-safe hardening tactics most homeowners have never considered, as featured on CBS 5.

3. Shadow Risk & Silence

Why a team in a "Pathological Culture" hides vulnerabilities from their CISO out of fear, and what that silence costs the organization.

4. Defensive Botany

Securing high-net-worth physical perimeters using hostile vegetation and environmental friction, 24/7 passive barriers that can't be hacked.

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